HC Link Resources
HC Link | 2014
This starter kit offers guidance in establishing an organizational social media presence. The resource includes a series of tip sheets and templates that provide a basic structure for each element of an integrated social media strategy, including: a starter sheet to help build your online profile, guidelines for creating a social media plan and policy, a worksheet to facilitate an inventory of your existing communications, as well as ideas for measuring your social media efforts.
The tip sheets and templates are also available as standalone documents:
Highlights news and information pertaining to social media and its use in health promotion.
HC Link Materials from Past Learning Events
This webinar discussed current trends in technology (including social media), how it's being used, and some of the potential health promotion implications.
This webinar presented trends in social media and helpful online collaboration tools, followed by a peer sharing component that allowed participants to discuss questions and share experiences and challenges with peers.
This webinar explored how social media can help organizations further their work in and with healthy communities. A hands-on how-to get started and to make sure you know your organization's purpose for being online and what you want to share online.
This webinar was a basic introduction to Twitter, Facebook, Pinterest, Google +, Tumblr and LinkedIn. It provides an understanding of the different purposes and engagement levels of each tool, as well as "social media" culture and values.
The Greenlining Institute | 2013
In particular, see Media Toolkit, Writing for Social Media under Guidance Tools
Social Misfits Media & Aegis Media | 2013