Social Media


HC Link Resources

Social Media Starter Kit

HC Link | 2014

This starter kit offers guidance in establishing an organizational social media presence. The resource includes a series of tip sheets and templates that provide a basic structure for each element of an integrated social media strategy, including: a starter sheet to help build your online profile, guidelines for creating a social media plan and policy, a worksheet to facilitate an inventory of your existing communications, as well as ideas for measuring your social media efforts.

The tip sheets and templates are also available as standalone documents:

Social Media Starter Sheet

Social Media Plan Outline

Social Media Policy Outline

Communications Inventory Worksheet

Social Media Measurement Tip Sheet


HC Link Digest PLUS - Social Media

Highlights news and information pertaining to social media and its use in health promotion. (February 25, 2015)


HC Link Materials from Past Learning Events


Webinar Recording: New technology trends, uses, and health promotion implications

This webinar discussed current trends in technology (including social media), how it's being used, and some of the potential health promotion implications.

Webinar Recording: Social Media Clinic - Trends, Tools and Peer Sharing

This webinar presented trends in social media and helpful online collaboration tools, followed by a peer sharing component that allowed participants to discuss questions and share experiences and challenges with peers.


Webinar Recording: Social Media and Healthy Communities - How to Get Started

This webinar explored how social media can help organizations further their work in and with healthy communities. A hands-on how-to get started and to make sure you know your organization's purpose for being online and what you want to share online.


Webinar Recording: Social Media Overview – Getting a Grasp of the Basics

This webinar was a basic introduction to Twitter, Facebook, Pinterest, Google +, Tumblr and LinkedIn. It provides an understanding of the different purposes and engagement levels of each tool, as well as "social media" culture and values.




The Art of Listening: Social Media Toolkit for Nonprofits

The Greenlining Institute | 2013

The strategy guide is broken down into the seven critical elements of crafting a social media strategy, and is complete with a glossary of social media terms and a comprehensive list of clickable tools and resources.





Something to Tweet About: A guide to social media for charities 

Social Misfits Media & Aegis Media | 2013

A practical how-to guide that focuses not on how to communicate, but on what to say. Content that actively engages those who matter most is an essential element of effective communication in today’s world.



The Health Communicator’s Social Media Toolkit

Centers for Disease Control and Prevention | 2011

This guide provides information to help get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. This toolkit is intended for a beginner audience.






Social Media at CDC

Webpage includes a social media toolkit, a guide to writing for social media, as well as other guidelines (for Facebook, Twitter, etc).



Socialbrite helps nonprofits & organizations with all facets of social media: strategy, website design, community building, multimedia storytelling & fundraising campaigns. The website offers free articles, tutorials and resources.


Social Media Examiner

The world’s largest social media marketing resource helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.


TechSoup Canada

Creates and curates valuable learning resources with technology tips and best practices.

Learning centre - Blogs and articles on technology and social media topics.
Webinars - Helpful webinar recordings on technology and social media topics.