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Webinar Recap: How to Engage Francophones: when you don't speak French!
By Andrea Bodkin, HC Link Coordinator
Supporting our clients in engaging their Francophone communities is an area that HC Link has been working in for the past several years. We've delivered several webinars and produced many resources – in both languages – on the topic. But this week, Estelle Duchon and I delivered a webinar with a slightly different spin: how do you engage Francophones in your community work when you don't speak the language?
For many people working in the areas of community-based planning, health promotion and healthy communities, we want to fully engage and work with all of the people who live, work and play in our community. When it comes to working with the Francophone community many feel that this can only be done if we are fluent in French. In our 90 minute webinar, Estelle laid out three easy steps to engage Francophones regardless of your French capacity.
Step One: Examine Your Motives: be very clear about the purpose and objectives for your engagement strategy, and also have a plan in place for what you will do with the results. The Francophone community has, in many cases, been consulted often with sometimes invisible results. By properly identifying what you want to accomplish you'll be able to put the appropriate plans in place. You'll also be able to clearly communicate what you are doing, why, and what will happen as result of participation. In this way, you'll be able to manage expectations.
Step Two: Understand Francophone Contexts in Ontario, your community and your organization: Before beginning an engagement strategy with Francophone communities (or any community for that matter) it's critical to understand the history and contexts of that community. For instance one of our participants remarked that she didn't realize that many Francophones in Ontario are new Canadians from 29 of the world's countries that speak French. This can have huge implications regarding culture and beliefs. It's also important to investigate the history of your organization's past engagement strategies (if any) as these can colour (positively or negatively) future participant's expectations.
Step Three: Find people to work with: For many of us who don't have the capacity or comfort to work in French, this step is really key. Are there colleugues in your organization or networks that have the capacity to liaise with communities in French? Also investigate existing networks and initiatives that you could partner with. Take the time to establish a trust relationship with new partners as well as with the communities themselves.
We had terrific audience participation in this webinar thanks to HC Link's new webinar platform which includes a chat board. In fact, 78% of evaluation respondents rated opportunities for participation as excellent! Participants shared ideas for engaging Francophones and also shared what their organizations are doing to boost French capacity in the workforce. Unfortunately due to some technical challenges we weren't able to record the webinar, but the slides have been posted for you on our website.
This blog post just gives you a smattering of the information that Estelle and I presented – there is lots more out there, including in these resources:
Have you experienced successes or challenges in engaging Francophone communities in your work? Please leave us a comment and tell us about it!