By: Kristy Ste Marie and Vicki Poulios, Youth Advocacy Training Institute (YATI)
When you hear the phrase, “tobacco use”, what comes to mind? My guess would be “smoking” or “cigarettes”. People might assume that this is the most common form of tobacco use, and indeed, among adults it might be. Among youth, however, the landscape has shifted, and things are not what they used to be. On March 22nd, we went over this in our webinar: Vapes, Hookah, and Chew: Emerging Trends in Youth Tobacco Use. The webinar was developed by the Youth Advocacy Training Institute (YATI), and was a partnership between YATI, PAD, and HC Link.
The webinar started with an overview of Vapes (e-cigarettes), Hookah, and Chew, where we defined the products and discussed their evolution. For instance, we took a closer look at the three generations of e-cigarettes, and provided a quick overview of what we know about the health effects and their effectiveness as a cessation aid. One common element among all of these products is the flavours – did you know that there are over 7,764 flavours for e-cigarettes alone?! Chew and Shisha (which is the product that is placed in the hookah or waterpipe to be smoked) also come in an assortment of flavours, like wacky watermelon, or Sex on the Beach. Flavours are a deliberate strategy by Big Tobacco (those who produce, promote and profit from tobacco) to make their products more appealing and get youth hooked on tobacco from an early age.
The next section of the webinar provided an overview of new provincial legislation that regulates these products, and examples of municipal by laws, and local policies that fill in some gaps. As of January 2016, the provincial government has banned the sale of flavoured tobacco products (with menthol being phased in by January 2017), and has prohibited the sale of e-cigarettes to anyone under 19. This is very exciting, and a huge step forward for protecting youth from tobacco initiation. The government has also promised to soon introduce legislation that will regulate where e-cigarettes can be used, and how they can be displayed for sale, so stay tuned for that.
Next up, we had Tonya Hopkinson and DeiJaumar Clarke, from Toronto Public Health give us an overview of their youth-led action on Hookah Smoking. Their campaign assessed young people’s awareness of the harms associated with hookah smoking, and they then developed and disseminated various resources to address those knowledge gaps. They also advocated for a ban on hookah smoking in indoor public spaces in Toronto and were successful – it came into effect in April, 2015.
Finally, we had Jacquie Uprichard from the Central East Tobacco Control Area Network, with a presentation on their youth-led campaign, Know What’s In Your Mouth. This campaign aims to increase awareness about chew tobacco, decrease high-school aged youth’s intention to use it, and to reduce the use of chew among students.
We were so lucky to have these two examples of youth-led initiatives that aim to denormalize tobacco use among youth in Ontario – Big Tobacco’s favourite new customer is a young one, because then they get a customer for life. So it’s great to see youth involved in taking action, and saying “no” to Big Tobacco’s tricks.